I had the privilege of a sneak peek prior to the LA Auto Show at the new Chevy Volt and Chevy Cruze last night. It didn’t take me long to see that I am their target demographic. And now it just makes perfect sense!
The Chevy Cruze (pictured above) is designed with families in mind (from price point to safety to aesthetics). Keep in mind that I’m not an auto expert – I’m a busy Mom to two wonderful boys, so what you are getting is simply my opinion. I might as well just admit it - I’m also a car snob. The thought had never crossed my mind of looking at a Chevy for anything other than the Tahoe… and when it comes to a family sedan I’ve never really thought outside the BMW, Lexus or Mercedes realm. I’ve been eyeing all the new Hybrid vehicles on the market and wondering if I was ready to make the jump back to a family sedan instead of the gas guzzling SUV. (To me the Hybrid SUV’s like the Yukon &Tahoe don’t improve the MPG enough to warrant the price tag yet). It looks like the Cruze will come in around the $20,000 mark. Talk about affordable!
I walked away from the night being proud of Chevy (still surprising myself with that…). I’ll save it for another post, but as a working Mom, I also walked away with a newfound respect for Chevy as a company. Their embrace of women and mothers in their workforce is impressive and I can’t wait to tell you more specifics about how real that is, not in theory – but in practice!
For more specific information about the vehicle check out this YouTube Video they have created:
These both sound very interesting. Glad Chevy's getting with the hybrid/electric program!
ReplyDeleteMe too! They are really getting aggressive about it too. I was completely floored by how cool both cars are!
ReplyDeleteI live in a very 'eco-friendly' city. A lot of the cars we see on the road are Priuses. Its nice to see that the American auto manufacturers are tossing their logs into the eco fire as well. Its also nice to see Chevy get some style! (I'll be waiting for the Camero Hybrid...still waiting.....)
ReplyDeleteSweet looking cars, and even better for the environment!
ReplyDeleteThanks for coming by my blog via SITS!
Thanks for your comments!
ReplyDeleteI am now trying to figure out how we integrate a Volt in to our household. I just wish it atleast had the 5 seats! I LOVE what the car represents and the fact it is SUPER cute.
JLC- Camero... yeah I think that will be awhile... LOL.
I really liked the Cruze a lot. Its a fantastic ride. Really good design.
ReplyDeleteGlad you enjoyed the program and the vehicles! So great to meet you! We at Chevy look forward to working with you again in the future!
ReplyDelete-Lesley